China ↔ global business
We help business leaders turn China’s technology, industry, policy and culture into practical business decisions — from understanding what is changing to identifying where and how to act.
Energy · Biomedical · Robotics · AI
Energy
Biomedical
Robotics
Artificial Intelligence
The problem we solve
Most discussions about China happen at a distance — through reports, headlines and geopolitical narratives.
For businesses, the useful question is different:
How does China’s system actually work in practice, what is changing, and what does it mean for our next business decision?
What we do
Interpret policy, industry movements, technology trends and business-system changes and translate them into implications for leadership.
Evaluate technologies, suppliers, ecosystems, business models and competitive developments — particularly in energy, biomedical, robotics and AI.
Identify partners, structure cooperation, navigate business culture, improve China-engagement readiness and build durable cross-border relationships.
Practical, case-based sessions for leadership teams, industry associations and professional cohorts that turn China complexity into usable frameworks.
Industries
Energy storage, renewables, batteries, grid systems, procurement, investment, regulation and China–Europe technology collaboration.
Biomedical innovation, health technology, traditional Chinese medicine, data/AI applications, longevity and cross-border technology ecosystems.
Industrial and service robotics, automation, manufacturing ecosystems, technology adoption and China’s scale advantages.
AI adoption, GenAI, enterprise transformation, workforce use cases, Chinese vs Western AI ecosystems and practical implementation.
The most interesting opportunities often sit at the intersection of these sectors.
Why 2 Eggs
Technology rarely succeeds across borders on technology alone.
We combine technical understanding with business execution and cultural context. Our perspective comes from decades spent working inside China’s business environment — building businesses, advising companies, managing technology adoption, developing partnerships, working with industry bodies and translating between Chinese and Western organizations.
Understand what is technically changing and commercially relevant.
Translate those changes into strategy, market access, partnerships and execution.
Understand how decisions, trust, incentives and relationships actually work across systems.
How we work
We define the China-related question, challenge or opportunity that matters to your organization.
We combine industry, technology, policy, commercial and cultural context to identify what is really happening.
We turn the analysis into practical options: strategy, partner engagement, market action, sourcing, workshop, briefing or further advisory support.
Insights
Featured
A first-hand read on what shifted in China’s energy storage market — and what it means for companies buying, building or partnering in the sector.
About
Partner — China Strategy, Energy & Cross-Border Collaboration
Johnny has spent more than two decades working between China and Europe across energy, sustainability, industrial strategy, market entry and strategic partnerships. His experience spans multinational companies, Chinese businesses, European industry institutions and entrepreneurial ventures. At 2 Eggs Advisory he brings particular depth in energy storage, China engagement, sourcing and supplier ecosystems, policy-to-business translation, and the relationship structures required to make cross-border partnerships work.
His background includes leadership and advisory experience with multinational companies, the European Union Chamber of Commerce in China, energy and sustainability ventures, and China–Europe business-development initiatives.
LinkedIn
Partner — AI, Technology Adoption & Cross-Border Business
Nil combines technology, commercial strategy and China–West business experience, with a particular focus on turning emerging technologies into practical organizational value. His background spans AI adoption, enterprise technology, B2B business development, customer success, channel development and cross-border innovation. At 2 Eggs Advisory he brings particular depth in AI and GenAI, technology adoption, commercialization, workforce transformation and translating between Chinese and Western technology ecosystems.
His experience includes AI advisory, strategy and customer-success work in China, technology leadership, entrepreneurship and cross-border business development.
LinkedInJohnny brings deep sector, policy, partnership and China-engagement experience. Nil brings technology adoption, commercialization, AI and organizational transformation. Together they connect technology, business and culture — from understanding what China is changing to helping organizations decide what to do about it.
Contact
If you are assessing a Chinese technology, market opportunity, partner, supplier, policy shift or strategic question, start with a conversation.
Tell us what you are working on and we will come back to you.
