Challenge
Start with the participant’s real assumption, question or business problem.
China ↔ Global Innovation
See innovation differently.
Interactive workshops that help leaders learn from China, emerging technology and different business systems — and turn those perspectives into action.
China InnovationAI & Agentic BusinessTechnology AdoptionBusiness ModelsCross-Border Collaboration
For leaders & teams
Challenge how your organisation thinks about China, technology and innovation — through an interactive session built around a real business question.
Explore workshops
For programme partners
Add specialist China, innovation and technology expertise to a programme you already own — without changing your client relationship or core architecture.
See how we partner
The problem
Interesting facts rarely change decisions.
Leaders can read reports, attend webinars and visit impressive companies.
The harder question is what any of it means for the assumptions behind their own business.
2EA uses China and emerging technology as a comparative lens — helping participants question what they take for granted, understand why another system works differently, and decide what is genuinely useful to apply.
What can we learn from a system that operates differently — and what should we do differently because of it?
- SeeWhat is happening.
- UnderstandWhy it works differently.
- ApplyWhat it changes for us.
Our method
Challenge → Compare → Reframe → Apply
Every session follows the same four moves, whatever the topic or format.
Compare
Introduce relevant Chinese business models, technologies, behaviours or ecosystem examples.
Reframe
Separate what is driven by technology, incentives, market structure, policy, culture or organisational behaviour.
Apply
Turn the new perspective into a question, experiment, decision or next action.
Ways to work with 2EA
From a sharp perspective shift to a deeper working session
Available as standalone sessions or partner-integrated programmes.
Perspective Lab
Challenge how the room sees one important issue.
A highly interactive session that combines specialist insight, contrasting perspectives, facilitated discussion and application.
Best when a leadership team, cohort or conference audience needs more than a keynote — but does not need a full workshop.
Participants leave with:
Discuss a Perspective Lab
Challenged assumptions, sharper questions and a clearer perspective on the issue.
Innovation Workshop
Use a different system to rethink your own challenge.
Participants bring a live organisational or innovation question. 2EA introduces relevant China and technology comparables, then facilitates the group through Challenge → Compare → Reframe → Apply.
Participants leave with:
Design a workshop
A reframed challenge and practical experiments, actions or decisions to test.
Embedded Learning Track
Specialist expertise inside a programme you already own.
Preparation, specialist workshops, immersion framing and follow-through can be integrated into an existing leadership journey, executive programme, conference, association programme or China immersion.
Your programme remains yours.
For programme partners
2EA adds the specialist China / innovation layer where it creates the most value.
Topics
Topic details
Different questions. One comparative lens.
Each topic is a starting point, not a separate practice. Sessions are built around the question your group actually has.
How China Innovates Differently
Speed, experimentation, implementation, ecosystems and the assumptions behind Chinese innovation.
What would we do differently if we could experiment at Chinese speed?
AI & Agentic Business
How organisations move from AI awareness to experimentation, workflows and new operating models — including what Western leaders can learn from Chinese adoption patterns.
Are we waiting for permission where we should be learning through controlled experimentation?
Technology Adoption
Why technically available tools still fail to become organisational capability — and how leaders reduce the gap between awareness and use.
What is really preventing adoption in our organisation?
Business Models & Ecosystems
Platforms, partnerships, integrated ecosystems and different ways of structuring value.
Are we looking at the product when the competitive advantage sits in the ecosystem?
Working Across Systems
Chinese and Western assumptions around decisions, trust, communication, incentives and collaboration.
Why can two rational teams look at the same opportunity and reach different conclusions?
Leadership Through the Chinese Classics
Thinking and behavioural frameworks from Chinese strategic and philosophical traditions — and the operating models they still shape in Chinese organisations today.
Which of our leadership reflexes would a Chinese strategist read completely differently?
Robotics, energy, biomedical, manufacturing and other fast-moving sectors are used as live contexts inside any topic, and as dedicated deep dives when a group wants one. See all topics.
For programme partners
You own the programme. We deepen the perspective.
2EA works with leadership-development firms, executive educators, associations, innovation programmes and China-immersion partners.
Your team keeps the client relationship, programme architecture, logistics and core facilitation. We bring specialist expertise around China, technology and innovation when it adds value.
You own
- the client relationship
- programme architecture
- logistics and scheduling
- your core expertise
- participant relationship
We add
- specialist perspectives
- interactive workshop design
- China / technology comparables
- co-facilitation
- immersion interpretation
- synthesis and application
We do not need to own
- the tour
- travel logistics
- sourcing
- transactions
- technical engineering
- your downstream commercial relationship
If participants want more from 2EA afterwards, you are part of that conversation. We agree together how any deeper support is delivered — through you, with you or alongside you — in a way that fits your business model.
Why 2EA
Technology. Business. Culture.
Innovation makes more sense when you can see all three layers at once.
2EA combines technical understanding, commercial experience and lived China context to help participants understand not only what is changing, but why another system behaves differently.
01
Technology
Understand what is changing and what is genuinely relevant.
02
Business
See how business models, ecosystems, incentives and operating choices shape what happens next.
03
Culture
Understand the assumptions behind decisions, trust, communication and collaboration.
Different system. Different logic. Better questions.
In practice
Using China to challenge a global leadership team
A global consumer-goods company brought a multinational senior-leadership cohort to China as part of a longer transformation journey focused on AI-enabled commerce.
2EA joined as specialist faculty, using Chinese business models, AI adoption and ecosystem examples to challenge participants’ assumptions and connect what they were seeing in China to their own global project.
The value was not another company visit. It was helping participants ask a different set of questions about experimentation, local capabilities and what could be adapted inside their own organisation.
Experience
Who we’ve worked with
Companies, chambers, universities and institutions the partners have trained, facilitated for and worked alongside.
Organisations Johnny and Nil have advised, trained, worked for or worked alongside over two decades. Logos reflect the partners’ individual track records.
Workshops, panels, keynotes and delegation sessions in Beijing, Shanghai and beyond. Click a photo to enlarge.
What participants and clients say
Thank you for the impressive workshop yesterday! It was truly fruitful, and we are delighted to see our key talents shift their mindset and set actionable goals to leverage AI tools in the appropriate areas.
How we work
A simple way to build the right session
Brief
Define the audience, learning objective and business question.
Design
Select the right format, examples, exercises and degree of customisation.
Facilitate
Deliver an interactive experience built around the group — not a generic lecture.
Apply
Capture the new questions, experiments or decisions the group wants to take forward.
Insights
View all insights
What we are seeing
Field observations on China, technology adoption, innovation and cross-border business — and what they may mean elsewhere.
Featured
Four things changed in Chinese energy storage. I went to Hangzhou to check.
A first-hand read on what shifted in China’s energy storage market — and what it means for companies buying, building or partnering in the sector.
Watch & listen
About
Two perspectives. One bridge.
Together, Johnny and Nil combine China context, technology depth and facilitation to help global leaders see familiar problems through a different system.
Johnny Browaeys
Partner — China Systems, Business & Cross-Border Collaboration
Johnny has spent more than two decades working between Europe and China across industrial strategy, sustainability, business development, partnerships and organisational change.
He helps leaders understand the business logic behind Chinese decisions, relationships and ecosystems — and translate that context into better collaboration and judgment.
LinkedIn
Nil Larom
Partner — AI, Technology Adoption & Experiential Learning
Nil combines technology, B2B strategy, AI adoption and two decades of learning-design and facilitation experience.
He helps leaders understand how emerging technology changes organisations, then turns that understanding into interactive learning experiences, practical experiments and new ways of working.
LinkedIn
Start a conversation
What should your team see differently?
Tell us about the audience, programme or business question. We will suggest the simplest format that can create value.
- Sessions from 90 minutes to a full day, online or in person
- Standalone or embedded in a programme you already run
- No budget questions on the first call
Design a session
We reply within two working days.